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Everyone knows that launching a startup requires money, as very few businesses can grow into empires just by planting a few seeds. Usually, the more funding and sophisticated equipment a company starts out with, the more likely it will be successful, provided it has strategic management. But what type of technology can help a small business with limited funding? Here are just the ideas to consider.

Many large companies start out with either big loans, venture capital, or savings. A small business, however, often launches with limited funding or completely from scratch. Sole proprietors often fall into this category. But the silver lining for these entrepreneurs is that they don’t have to start out deep in a hole and worry about the pressure of paying off debt.

Create a captivating website full of unique and valuable content
Since consumers and businesses now rely heavily on the internet for researching products and services, it is best to have an attractive website with deep content. It should be your hub that connects with other online properties with easy navigation to where you want to direct site visitors.

Use social media to expand and engage with followers
Social media is the key to building an online following of loyal supporters. Make sure to focus on adding friends who fit your target audience, rather than just making random selections.

Automate invoicing and payments through cloud services
The cloud offers seamless ways to do business functions that were once cumbersome. Cloud services for Accounts Receivable and Accounts Payable can speed up invoice and payment processing with more accurate results.

Enter important events and meetings on a calendar
Scheduling events and meetings are a big part of business success. Instead of investing in expensive office software, consider Google Calendar or other similar free software.

Look for free storage in the cloud
One of the key advantages of cloud computing is that it can cut costs enormously, particularly on storage. A cost-efficient solution is to store critical or confidential data locally and less vital data in third-party data centers.

Integrated VoIP or other cost-cutting communications technology
Communications costs can be cut by using internet-based solutions such as VoIP or Skype. VoIP is ideal for global businesses to reduce spending on long-distance calls.

Let employees and remote workers use their own devices
A growing trend in business is the bring-your-own-device (BYOD) workplace. Letting workers use their own mobile devices makes them more comfortable and reduces hardware as well as training costs.

Prioritize cybersecurity
Data protection should be a top priority among all companies since all it takes is a few wrong email clicks to unleash malicious software that infects a network. The more a company can avoid breaches and downtime with robust security layers, the more it can concentrate on making profits. 

There are countless ways to utilize technology as a small business, as this can help ensure long-term success.